PPC Plans

PRODUCT INFORMATION

PPC Plan Deliverables are mostly the same. The difference is the higher plans will include Bing Ads and are for larger Ad spend budgets. All plans include Google Ads  and Google search network.

The monthly deliverables are located below. What is displayed represents the deliverables for our starter plan. As you go up in plan size what changes in the ad budget size and the addition of Bing's Ads network.

Keyword Research:

We will do comprehensive keyword research, ad group creation and bid management for your campaign. In addition, we can prioritize keywords based on your inputs.

Ad Creation

Based on keyword research, our team of PPC Advertising strategists will create relevant ads targeting the keywords that are present in the tightly themed ad groups. Ads can be customized to showcase business locations, contact information, service price list, and more

Site Assessment and Intake:

We audit your clients website, online presence of their business and gather information about their target audience and goals.

Content and On Page Optimization:

From our site assessment and keyword research, we implement high-quality content optimization to your site to engage visitors. Extensive on page optimization includes Google tools integration, plagiarism check, page load time & mobile friendly check and implementation of page title, meta description, header tags, internal linking, local schema setup, image alt and hyperlink optimization.

Automated Reporting

Weekly and Monthly PPC performance reports are sent out automatically to keep you informed about the results weve achieved.

Monthly Deliverables

These are the deliverables for our starter plan

  • Month 1

    • Campaign kick-off call to understand business objectives
    • Create and link Google Ads account
    • Keyword research and ad group creation
    • Conversion tracking setup
    • Campaign and ad group set up
    • Google Analytics account creation, setup and linking with Google Ads
    • Google Search Console account creation, setup and linking with Google Ads
    • Google Extensions set up - Sitelinks, Callout, Call, Structured data and Location extensions
    • Call tracking setup and dashboard integration (if opted for)
    • Keyword bid management
    • Pausing underperforming keywords and adding negative keywords
    • Weekly PPC reports
    • Month 1 PPC performance reportgency Platform Reporting & Customer Dashboard

  • Month 2

    • Keyword bid management
    • Adding relevant keywords
    • Adding negative keywords
    • Monitoring campaign progress and making adjustments
    • Weekly PPC reports
    • Monthly PPC performance report

  • Ongoing

    • Keyword bid management
    • Adding relevant keywords
    • Adding negative keywords
    • Monitoring campaign progress and making adjustments
    • Weekly PPC reports
    • Monthly PPC performance report

PPC Traffic

Ideal for campaigns with small monthly ad spend budget (up to $1500/mo). Includes Google Ads, Google Search Network and basic conversion tracking.



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PPC Standard

Ideal for campaigns with small monthly ad spend budget (up to $4000/mo). Includes Google Ads, Google Search Network, Google Extensions and advanced conversion tracking.

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SEO Power

Ideal for campaigns with medium monthly ad spend budget (up to $10000/mo). Includes Google Ads, Bing Ads, Google Search Network, Google Extensions, click fraud monitoring and advanced conversion tracking.

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SEO Dynamic

Ideal for campaigns with high monthly ad spend budget (up to $20000/mo). Includes Google Ads, Bing Ads, Google Search Network, Google Extensions, click fraud monitoring and advanced conversion tracking.

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SEO LOCAL Ultimate

Ideal for campaigns with very high monthly ad spend budget (up to $40000/mo). Includes Google Ads, Bing Ads, Google Search Network, Google Extensions, click fraud monitoring, geographic report analysis and advanced conversion tracking.



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